CONTACT
MalikaTheWriter@gmail.com
Always open to new opportunities including teaching, speaking, and consulting.
PHILOSOPHY
I believe each of our hearts are given a unique rhythm, and when we follow the rhythm of our heart's beat we can then contribute to the harmony of humanity.
My Rhythm? Writing. I love to let words dance on a page and sing to the soul. Whether I am composing for advertising, art, or entertainment - I am devoted to crafting powerful conceptual ideas that can inspire any audience to feel personally connected to the brand.
EDUCATION
Cannes Young Lions Creative Masterclass, France
The Bookshop Portfolio School, LA
Providence College, RI
Masters in Counseling Education
Providence College, RI
Bachelors of the Arts Writing, Theater & Film
University of The Arts, PA
Choreography & Dance
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OVERVIEW
13+ experience as a brand storyteller, linguist of culture & poet of justice with twelve years experience creating 360 national campaigns for fortune 500 companies.
My screenwriting, theater, chorgeography, and direction background has allowed me to have a unique edge in the advertising industry when it comes to production.
My passion for humanity and social justice has helped me to tell stories that are human, relatable, and authentic for niche, multicultural, multigenerational, regional, and global markets. With an additional academic background in psychology, I am able to fine tune messaging to ensure it reaches audiences in a way that is personal and effective.
My leadership style is grounded in strength-building, mentorship, and developmental training that is bespoke to my creative team's individual passion, personalities, and career goals. I aim to empower and build my team’s creative vision while giving them the foundation to evolve into independent, balanced, creators.
SPECIALTIES
Culture, Music, Sports, Spirits, Fashion, Auto, Multicultural, African American, LGBTQ+, Latin American, Asian American, Family + Kids, Global & Integrated.
CLIENTELE
Automotive: Nissan, Infiniti, Lexus, Acura, Honda, BMW,
Tech: Amazon Music, Google (Android, Chromebook, Pixel, Google Lens, The Tech Equity Collective), Meta, Hawkfish, Facebook, Doordash, Charter Spectrum
Spirits: Ciroc, 19 Crimes, Y&CO, Gin & Juice, Remy Martin, Bacardi, D’usse, Get,
Fashion: Adidas, Tommy Hilfiger, StitchFix, Carters
Retail: Walmart, LEGO, Jurrasic Park
Wellness: The Honey Pot,
Beauty: Jergens, Unilever, Shea Moisture, Smashbox, Jergens, Dove
Food: McDonalds, Gatorade, Pepsi, Unilever, Red Bull, Jack In The Box, Jimmy Dean, Rockstar
Hospitality: Marriott
Entertainment (Brands): Hulu, Disney, Netflix, Universal, HBO, FX, CW, Turner, NBC, MGM, Freeform, National Geographic, BET, Prime Video (Culture Rated), STARZ, Sony, Lionsgate
Entertainment (Film & TV): Red Table Talk, Grown-ish, Queen & Slim, Soul, Good Girls, Black Lady Sketch Show, Harlem, Them, RESPECT, Aretha, On Second Thought, The Blackening, Jurassic Park,
Events: Essence Festival, BET Awards
Finance: Visa, Wells Fargo, Honda Finance, Chase
Editorial: Cassius Life, Essence, Makeup Madeover
Government or Non-Profit: UN, California Lottery, California Tobacco Control, Color Of Change, Bloomberg, Aid Democracy, Livestrong, KPMG, Jr. CEOs, Girl Scouts, St. Jude
AWARDS & HONORS
ANA’s Gold Multicultural Excellence Award (African American) - Disney “We Came To Play” 2024
Webby Entertainment - Amazon Music’s “Bars & Nuggets” 2022
Clio Bronze - Warner Media’s MORE 2021
Webby Augmented Reality - 19 Crimes Cali Red Wine 2021
Power Of Purpose PSA - Hawkfish “Vote To Live” 2021
Asian American Advertising Federation Digital Ad of the Year - Acura “Diamond” 2018
INDUSTRY LEADERSHIP & THOUGHT LEADERSHIP
Muse by Clio 2020
AdColor Content Team of 2019
President of Publicis Viva Women of Color 2015-2017
AGENCY EXPERIENCE & PARTNERSHIPS
7K
.Monks
Crown & Conquer
TBWA Chiat Day / Omnicom
Laundry Service / Wasserman
Cashmere Agency
3AM / Wildcard
Team One / Publicis
Quantasy & Associates
Concept Arts
Rosewood
Muse
Burrell
Wondros
19th & Park
&Company
Canal Collective
Obsidianworks
Contender / Publicis